Well, that's one way to get people talking! Right before Iggy Azalea's footwear collaboration with Steve Madden hit shelves, the rapper put the company on serious blast via social media.
Why the beef? Images from an ad campaign Iggy hadn't seen or approved, featuring her sandals being worn with socks, leaked on Tumblr and she was not pleased. In a series of Tweets Thursday which she's since deleted but were screengrabbed by HuffPo, the rapper calls the photos "God awful", blasting them as "the most disgusting photo shoot ever."
The designer got wind of Iggy's ire and the Tumblr with the images she hates has since been password protected, while she Instagrammed an explanation.
For the record: I absolutely LOVE these images, they are from the shoot I directed for my Steve Madden campaign. Im incredibly proud of the shoes we've made together, as well as these images that I've been anxiously waiting to share with you all. What I had a "rant" about on Twitter isn't in regards to these pictures, it was about another, different set of images i wasn't a part of creating that I felt weren't reflective of my vision and direction for the collection. I'm an artist and I'm extremely passionate and emotional and crazy sometimes because I care ALOoOoot about this shit! I love Steve and he gets it! Artists clash sometimes, it doesn't mean I dislike the brand. I love Steve Madden as an individual and as a company. I have 3 more seasons I'm making with these guys and I'm going to enjoy it. Shit just happens sometimes and you gotta fight for what you believe in! I believe in this collection immensely; that's why I just wanted it to be perfect. it comes out tomorrow and I hope you guys enjoy it because I put my heart and soul into them! Sorry for the drama! I didn't mean for it to turn into some big blog situation (as usual) but I'm not gonna sit back and totally let Steve Madden get dragged under the bus because as a whole they're awesome ppl. I just don't support neoprene Jesus sandals WITH socks 😉. That all.
With so many celebs out there who just slap their name on random products and rake in the profits, we admire how seriously Iggy takes her shoe designs and the advertising for them. But maybe next time, she should address Steve Madden directly instead of calling them out on Twitter.