We never thought we'd see LiLo driving carpool, but in this commercial, she pulls up to pick up the kids from school leaving a run-over path of wreckage in her trail.
"Your mom's a terrible driver," one kid says to the other. "That's not my mom," he responds. And that's exactly the point.
"Hey I'm sorta your mom, we're both 25-35 years old, we're both women on the go and we've both clocked a lot of miles...believe me!" Lindsay says, before speeding off.
The company has had some pretty awesome takes on the #sorta thing (including a must-see Breaking Bad shoutout), which boasts that Esurance doesn't give coverage for "sorta" you, they give custom-tailored coverage for the ACTUAL you and your situation.
For more of the most buzzed-about Super Bowl ads, check out the gallery below.
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Gallery | Most Talked About Super Bowl XLIX Ads