In case you're not familiar with the group, their goal is to abolish the 'immorality, violence, vulgarity and profanity the entertainment media is throwing at your children.' Perhaps most famously, they took issue when JC Penney hired Ellen DeGeneres as a spokesperson in 2012 because of the fact that she is openly gay.
Don't worry, these Kellogg's Pop Tarts are not gay, but they did say "jam it" in the commercial and the group finds that to be extremely upsetting. In a statement on their website, One Million Moms explains their reasoning. Here's an excerpt:
The animated commercial has a mom pop tart and a dad pop tart admiring their newborn baby pop tart at the hospital nursery when a nurse walks in. The dialogue includes: "He so has your peanut butter. Well, he's got your jelly." Then the nurse, while rubbing her hands together ready to devour the baby pop tart, says, "Time for a feeding." The parents say, "No! Ah, Jam It!" The advertisement could have ended with "No!" but Kellogg's chose to include a phrase that sounded just like a curse word.
...Everyone knows kids repeat what they hear. This is weak marketing, and Kellogg's should have the corporate responsibility to not use an age old euphemism that offends families.
They are encouraging readers to contact Kellogg's and request that they cancel the commercial or at the very least, remove the "jam it" line.
What do you guys think? Do you agree with them?
(h/t E! Online)