Unfortunately, the additional exposure for the message aimed at empowering young women ended up pissing some men off.
As a retort, #LikeaBoy started trending on Twitter and some complained that it was unfair to make a commercial aimed just at empowering women. Mind you, Always makes PADS...you know, like, for periods.
#LikeABoy because equality matters- Meninist (@MeninistTweet) February 2, 2015
Some actually reinforced why Always created the ad in the first place, tweeting things like this:
Can we get a #LikeABoy commercial too please?- Jack Doyle (@JDoyle_6) February 2, 2015
#LikeABoy because I can actually run and throw- Thad Castle (@BMS_ThadCastle) February 2, 2015
Play in the Super Bowl #likeaboy- Garet Blankman (@gdblankman) February 2, 2015
Hey, we're all about equality and would be more than happy to get on board with the #LikeaBoy thing if it meant something positive for young boys and their self-esteem.
Don't mind me, I'm just over here being good at sports #LikeABoy- Andrew C. Scudder (@scudder54) February 2, 2015
From what we're seeing on Twitter, though, it sounds like doing something #LikeaBoy means not giving girls the credit they deserve, which brings us right back to the reason the ad was created in the first place.
There are people that are willing to stand up for the cause (and for girls) who have responded to the 'meninists' and their attempt to make #LikeaBoy happen:
Throw a tantrum that there's ONE commercial about girls in 4 hour event centered around masculinity #LikeABoy- Mikayla (@vintagesaturday) February 2, 2015
To boys making fun of the #LikeAGirl commercial: I hope God blesses you with a baby girl and I wanna see you tell her what shes incapable of- Whitney Burns (@whitneyburnss) February 2, 2015
moment of silence for all the moms whose sons are tweeting #LikeABoy or call themselves meninists.- ella spicketts (@ellaspicketts) February 2, 2015
Reading these #LikeABoy tweets and feeling so embarrassed for humanity. Evaluate your minds. Don't feel threatened, feel inspired.- Lilly Singh (@IISuperwomanII) February 2, 2015