A month after the "Really Don't Care" songstress first promoted her #NoMakeupMonday Instagram campaign of sorts, Demi posted her latest makeup-free selfie and encouraged her fans to join in.
"Showing off my #DevonneByDemi fresh face this #NoMakeupMonday!! I wanna see all your beautiful fresh faces.. So send me your #NMM pic today...www.devonnebydemi.com," she captioned the shot Monday, which showed her fresh faced, glowing and standing outside after a gym run.
Demi started encouraging her fans to post bare-faced snaps last month, writing on Instagram, "Let's start a new Twitter/Instagram trend: #NoMakeupMonday... Why? Cause we deserve to show the world our beauty and our confidence!!!"
The singer has also been promoting her Devonne by Demi skin care line while she's at it, which she launched last September and slathered all over boyfriend Wilmer Valderrama's face in a hilarious pre-Valentine's Day video recently.
The line includes three products – a hydrating protection mist, deep facial cleanser and moisturizing primer - geared towards ladies who have an "on the go lifestyle" like hers.