"Why is it so hard to see black and blue?" the ad reads as a woman sports the dress along with multiple bruises and a bloody lip. "The only illusion is if you think it was her choice. One in 6 women are victims of abuse. Stop abuse against women."
We think it's great that they're using the much buzzed about garment for a good cause. Well done! #TheDress also made a special appearance on TV last night during American Idol, when contestant Jax donned it for her performance of "Ain't No Mountain."
Despite the fact that it's very clearly blue and black in person, host Ryan Seacrest still can't let it go, insisting he sees white and gold.
Are you over the dress yet?