Shia's "#FollowMyHeart" project only last for six days, while he's at SXSW and on the website, all you see is an animated heart while you hear the actor's heart beating.
The good news is that regardless of whether people enjoy it or not, Shia admitted that he's benefitting from the performance art piece.
"Every time my heart rate goes up, I'll stop, breathe and focus on getting my heart rate lower numerically," he said during a panel discussion. "I've had panic attacks throughout most of my life, whether it's at work or whether I've been drinking heavy. I haven't had that for a while, and this is a constant reminder to stay at a constant numerical place to find peace."
Shia's collaborators on this project are the same ones who worked with him on his Berlinale Festival appearance, where he walked the red carpet with a paper bag over his head as well as his #IAMSORRY performance art piece in Los Angeles last year.
Tell the truth, did you click over and listen to Shia's heartbeat? We did...
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Gallery | March Celeb Sightings