While interning at the Make-a-Wish Foundation, Jessica Ekstrom was able to see first-hand how cancer affected children. She also noticed that some of the girls loved wearing headbands after they lost their hair to chemotherapy.
It was there that her idea for Headbands of Hope was born [in a very #BuiltByGirls way]. Now, at the age of 23, Jessica is the founder and CEO of the company, which donates a headband to a child with cancer for every headband purchased. They also give $1 to the St. Baldrick's Foundation to fund childhood cancer research.
Since Jessica launched the company in April 2012, Headbands of Hope has donated over 30,000 headbands to children, with the CEO noting that celebrities like Beyoncé, Lea Michele, Lauren Conrad, Christina Aguilera and Zooey Deschanel have all supported the company.
In addition to her charitable organization, Jessica is also launching a book this year called The Freshman Fabulous: The Girl's Guide to College, which will include everything from stories to advice about various college experiences, including roommate issues and campus safety.