Lane Bryant's #ImNoAngel Ad Isn't Groundbreaking ... And That's Good

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When Lane Bryant launched its #ImNoAngel campaign, many applauded the plus-size retailer's efforts. After all, it successfully proves that we don't have to be carbon copies of Karlie Kloss to be sexy. But the tongue-in-cheek hashtag isn't blazing any new trails - and that is just fine by us because it means that we're that much closer to the fashion industry (finally!) accepting that beauty comes in all sizes.

Case in point? One #ImNoAngel model is Ashley Graham, who you might recognize as the first-ever curvy gal to be featured in the Sports Illustrated swimsuit issue.
Graham tells Yahoo Style that she's no stranger to being loud and proud about her body. She's modeled for Lane Bryant since she was 14 and thinks the plus-size terminology needs to be eradicated: "I like 'curvaceous, sexy, gorgeous hunk o' woman.'" Preach!

Before Lane Bryant, there was ModCloth. The company recently used its own employees in a swimsuit ad, proving that getting a "swimsuit body" just means ... to put a swimsuit on your body. If it feels great, it looks great.
And, ICYMI, Eloquii just launched an amazing new spring line (with the support of fashion bloggers like Margie Ashcroft and Sarah Conley) that demonstrates that you don't have to be a size 6 to rock a midi skirt and a crop top.
Another brand taking giant steps towards body diversity and bringing the "real" to the runway (or at least, to Instagram) is American Eagle's lingerie line, Aerie, with their campaign touting unretouched models.

Simply stated we made a deal. Trends may come and go but we will always be #AerieREAL!

A photo posted by aerie (@aerie) on

It's not just fashion lines. Celebrities are thankfully taking a stand against unrealistic body standards and "fat-shaming," like Kelly Clarkson's sassy response on The Ellen DeGeneres Show about her weight:

"That's the thing. Sometimes we're more fit. Like especially me, I'm such a creative person I yo-yo. So sometimes I'm more fit and I get into kickboxing hardcore. And then sometimes I don't, and I'm like...I'd rather have wine."

Girl. We feel you.

And let's not forget how P!nk recently shot down Twitter trolls about her post-baby weight gain after posing for photos at a cancer benefit saying, "I felt very pretty. In fact, I feel beautiful."

We're so happy to see so many stars and designers admitting that beauty truly does mean ALL shapes and sizes. Perhaps no one says it better than a model in the #ImNoAngel ad: "How boring would it be if we were all the same?"


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