That's right. Google just released a Fashion Trends Report that compiles more than 6 billion search terms used to identify which fashion trends Americans searched for the most, using clusters of data from 2012 to 2015. It makes sense that Google would be at the forefront of chic style: The company has all that search data to back it up! According to the report, Google:
"...[is] excited to bring forth the power of Big Data into the hands of the designers, planners, marketers, trendsetters and taste-makers. The goal of this report is to share useful data for planning purposes accompanied by curated pieces of what we believe can make for impactful trends."
It offers popular brand searches and colors while primarily focusing on seasonal favorites. Let's look inside Google's crystal ball.