Theo James Sizzles as New Face of Hugo Boss Fragrance

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Who wouldn't want to see more of Theo James' gorgeous mug? The Divergent hunk has just been announced as the new face of Hugo Boss fragrance, and here's a sneak peek of his campaign.

The 30-year-old takes the place of previous Hugo Boss hotties like Ryan Reynolds and Orlando Bloom and says he's thrilled to front their fragrance campaign. "I'm honored to be representing Boss Parfums as an ambassador in their latest perfume campaign," he said via press release. "I have for a long time admired Boss for achieving the perfect balance between the classic and the contemporary. This campaign encapsulates the iconic spirit of the brand and reflects my own tastes and attitudes towards a truly unique fragrance."

The ads will come out in September, but we're liking what we see so far. Do you think Theo was a perfect pick?

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