Shopping at Whole Foods can be a luxury, considering most of the high-quality, organic foods in the stores usually come with an equally high price tag. It doesn't look like that will be the case for too much longer, though. According to E! Online, the grocery chain is set to open up a new line of stores geared towards millennials.
"Today, we are excited to announce the launch of a new, uniquely-branded store concept unlike anything that currently exists in the marketplace," Walter Robb, co-chief executive officer of Whole Foods Market, said in a statement. The new concept will offer Whole Foods' "industry standards" at value prices, with Walter adding, "it will deliver a convenient, transparent, and values-oriented experience geared toward millennial shoppers, while appealing to anyone looking for high-quality fresh food at great prices."
The company is planning to open the new line of stores next year, and will reveal more info about the project by Labor Day.
Would you shop at these stores? Are you excited about the project? Tell us in the comments!