Battersea Dogs & Cats Home, a UK animal shelter, created this brilliant digital billboard where the animals ARE actually interacting with you. The campaign, which was created by ad agency OgilvyOne, utilized a microchip that was implanted in flyers to allow the dogs on the billboard to "follow" guests as they walked through the mall.
There were censors throughout the mall, so the billboard knew exactly where guests were and specific clips would play depending on their location, which gave the illusion that the dog was trying to follow them home.
"Battersea rehomes animals all over the U.K. and beyond, and this could help encourage people to choose to rescue a dog," Carly Whyborn, head of operations at Battersea, told AdWeek. "We're using innovative technology in a way that has never been seen before, and we hope more of our abandoned animals find loving homes because of it."
It sounds like it's effective, too! Barley, the dog featured on the billboards, has already found a new home! Here's to hoping they get a flood of adoption requests as a result of this ingenious campaign!
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