According to Fast Company, a new website called Twenty20 is giving Instagrammers cash to license their photos to brands and publishers. As for how it works, it functions like a stock photo service for mobile photos, allowing people to upload their Instagram accounts and license their photos to companies.
Russian media exec Lena Otvodenko reportedly tried out Twenty20 when she first started getting into food mobile photography, telling Fast Company, "I totally forgot about it-and then one day I got an email that one of my photos had sold without me even doing anything. I was really excited to actually be earning money from doing something that I love, without any extra work on my end. Since then, I've been diligent about uploading and selling my photos through the platform."
Twenty20 launched to the public in late February and now has more than 250,000 photographers in its database and 45 million photos in its library. Companies can search for and purchase pics for rates of $10, $20 or $50 based on photo size. Or, they can choose from subscription plans that range from $199 to $1,499 per month depending on how many they need.
When companies purchase photos, photographers keep 80 percent of the profit from "a la carte purchases" and 20 percent from subscription purchases. "We started Twenty20 mainly because we saw the explosion of creativity that was happening in mobile photography," CEO Matt Munson told the site.
"We had seen people like us and our friends on Instagram and other platforms who had really discovered photography because of the iPhone and similar devices, and now they had this high-grade camera in their pocket out in the world, and they could use editing software, and there was just incredible stuff being created," he continued. "You had people that were creating really interesting imagery, and had a profound social reach, building these big follower counts and having a lot of influence. So we built it around the question of 'How do we help people like us extend our hobby in more meaningful and interesting ways?'"
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