Will H&M Replace Sephora With Its New 700-Piece Makeup Line?
H&M has gifted us with so many awesome, affordable outfits over the years. No matter how many times I go in the store (or the website), I end up buying at least two outfits. OK, three outfits. And a necklace. Or two. It's a problem, you guys. H&M has clothed me throughout college, and now, my career — I am powerless in its atmosphere. This September, we all have more reasons to plan trips to H&M: They just announced the launch of a full-scale beauty line for fall.
While their existing beauty products will go the way of the wind, H&M is releasing more than 700 products to replace them and will include something for everyone. "Whether the look is classic, natural, or fashion-forward," they plan to offer an array of options in a dedicated section of each store, so you can try on the looks. They're also going to offer hair care, skincare and other beauty products. Could this be the wallet-friendly Sephora of our dreams? We hope so!
According to H&M's concept designer Sara Wallander the "fashion for the face" line is going to be pretty darn amazing (I mean, just look at the packaging!) and will be "an opportunity to be inventive, creative and to have fun with colours [sic]." Um, sign us up, please!
After the initial release of the line, be sure to look out for seasonal "drops," featuring limited-edition color collections. And if you don't live near an H&M store — don't worry: The line will be available online, too!