With all the many digital options at our fingertips that are designed to instantly banish zits, cinch waistlines and give the appearance of smooth, glowing skin, there is an awful lot of pressure to go overboard with the endless supply of editing tools that allow us to put our best faces and figures forward.
But it's always refreshing when celebrities like Fuller House star Candace Cameron Bure and singer Jordin Sparks push back against the completely unrealistic standards of perfection by embracing the #nofilter attitude.
In the latest issue of PEOPLE magazine, both stars confidently showing off their most fabulous "I woke up like this" selves, minus the makeup and the Photoshop.
Continuing with the natural beauty love, Candace says she is "very particular about Photoshop," and with good reason. "I never want to put a false image out there," the actress said.
But seriously, who can blame Jordin and Candace for totally feeling their natural bodies? Since Jordin lost 50 pounds in 2012, she's gained a new attitude about her health and embracing her body. "I changed the way I thought about food and exercising, she said. "I listen to my body to tell me that I'm full." Oh, and can we say how absolutely awesome is it that Jordin refers to her stretch marks as "tiger stripes"?
As for Candace, the 39-year-old mother of three is no newbie when it comes to spreading body positive messages on Instagram and candidly discussing her past struggles with bulimia.
Kudos to these ladies for refusing to allow the filter to blur the lines between perfection and natural beauty.