We live in an age where songs get leaked all the time, photos are leaked, iClouds are hacked - pretty much anything is subject to being stolen and published before its time, which is obviously a huge concern for magazines when they're doing a reveal or a shoot with exclusive photos.
For Vanity Fair, when they did Caitlyn Jenner's first photoshoot and interview, they obviously had privacy concerns and they took extra precautions to make sure nothing got out and that the interview and photos were released when they were ready to release them, not a moment before.
So, how did they do it? Let's just say they didn't take any chances with anything.
VF's style director Jessica Diehl told Vanity Fair Hollywood that there was also a lot of secret shopping done. Some of it online, some of it with secret shopping that she did herself. "We couldn't really prepare the way we normally prepare," she explained. "Normally we go to, I don't know, Valentino or Armani, and say we are shooting a cover and ask if they can give us some clothes [to borrow]. For this, I had to go into stores incognito, so to speak -- not like anyone would know what I looked like anyway -- and buy stuff. That was actually what was fun."
The magazine hired security for the shoot and forced people to give up their cell phones to prevent anything from leaking. A spokesperson for VF told Mashable that the magazine had been in talks with Caitlyn Jenner since January and did not give her any compensation for the exclusive.
The magazine was concerned about leaks and took security measures "every step of the way," including on the photo shoot, in the VF editorial office and at the printing plant for the upcoming issue. The story and pictures were done on a single computer that was never connected to the Internet, with the assets put on a thumb drive every night and then deleted from the computer. The story was even hand-delivered to the printer.
Fortunately, all of the extreme privacy measures paid off and when they released Caitlyn's exclusive photos and interview, it was a beautiful surprise for the entire internet, which is extremely rare these days.