In an interview with Time, the Oscar winner slammed the media after she was asked if she looked at sites like those created by Blake Lively (Preserve), Jessica Alba (The Honest Company) and Reese Witherspoon (Draper James). "This is a very interesting question, because I wonder if George Clooney would be asked about Puff Daddy's ancillary liquor line," she quipped, referencing the two stars, who both invested in successful liquor brands and are fronting them.
"I'm fascinated how the media in particular are so confounded by entrepreneurial women doing something outside of their box," the Goop founder continued. "Jessica [Alba], especially, who's a friend of mine—our businesses could not be more different. There's not a lifestyle piece to her business. The fundamentals of our sites are very different. Reese launched—our businesses have similarities, but hers has retail."
"People are grasping at straws to tie us together and I get it, because it makes a good story, but I'm slightly offended by this sort of generalization that happens with myself and Jessica and Reese and Blake. Yes, there are similarities. But there aren't stories in TIME written saying, "Wow, look at Arnold Schwarzenegger, who did x, y, and z!"
She went on to call the comparisons "misogynistic," adding, "This is a common theme. I think Reese and Jessica and I—I don't know Blake Lively, and I don't know if Jessica and Reese know each other—I'm friends with both of them and I speak to both of them and I want to do everything I can to support their businesses. I'm not articulating it well, because I haven't completely worked out what it is, but I feel very proud when Jessica was on the cover of Forbes. I think that's amazing. You can quantitatively say, 'Look what she's done, she's been able to conceive of a business and scale it to that size, in that amount of time.' But we have such different businesses."
In an effort to change the discussion surrounding female celebrity entrepreneurs, Gwyneth is simply on the grind to take her business to the next level. The former Glee actress added that she wants the media to stop pitting women against each other, because "there's no competition." She added, "None of us think we're in each other's space. I don't know how you do it! You just get to f—ing work!"
Speaking of getting to work, Gwyneth has taken a hiatus from acting to grow her company. "I need to focus on this business. I have a fiscal and moral responsibility to other people," she said.