Google x Levi's Collab Could Help You Send Texts Through Your Jeans

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Right now, a swipe of your finger across your jeans indicates that you probably just dropped some lunch in your lap. But soon, it could mean you've sent a text, phoned a friend or opened an email. At least, that's what's in the works with Google's Project Jacquard.

When you think of wearable tech, usually there's a device attached to you — be it a bracelet, clip-on box, shoe insert or other add-on you need to integrate into your wardrobe. Project Jacquard (named for a complicated machine weaving process) wants to weave interactive threads into clothes you're already wearing.GoogleWhile the technology to make textiles conductive isn't new, the ability to produce these smart materials in large amounts (in other words, not just one touch-sensitive pair of pants at a time) is monumental, especially considering this particular innovation's ability to become anything from an interactive coat to a couch cushion.

Google's Jacquard yarn combines a secret metallic alloy mixture with cotton, polyester or silk to form a smart material strong enough for today's industrial looms. The conductive yarn is connected to minuscule circuits the size of a button, and the gesture-sensitive areas can be placed in specific spots on the garment — or over the entire thing.Google
That means fashion designers will be able to create smart clothing without sacrificing style to accommodate the technology. According to the Project Jacquard site, "Jacquard is a blank canvas for the fashion industry. Designers can use it as they would any fabric, adding new layers of functionality to their designs, without having to learn about electronics."

Google's first fashion partner is Levi's. The American heritage brand's firm grasp on what consumers want in a good pair of jeans — arguably a staple in any well-kept wardrobe — will help inform Google how to put technology into clothing that people will actually wear.Google
Levi's head of global product innovation Paul Dillinger said, "Levi's has always stayed true to our iconic products, while continuing to introduce innovations that address the current challenges of modern life."

Dressing smart just took on a whole new meaning. Check out the video below to learn more!

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