The brunette beauty is officially the brand ambassador for Pantene. Sel shows off her luscious locks in a new behind-the-scenes video that just made its way online today. In it, you get glimpses of her awesome hair and watch her kick off her first official Pantene photoshoot. Seriously though, how beautiful is she?!
Having on fleek hair wasn't the only reason why Sel took on this role. The company actually represents a lot of the pro-image stuff she's been trying to promote to her fans these days.
"Three reasons I'm excited to be Pantene's new ambassador [are that] I've used it my whole life. Second, their message for women being strong is beautiful and what they represent is so what I embody and what I want my fans to know, to feel confident, and third, it's fun! It's so fun to feel like your inner girl, playing with your hair and just feeling beautiful and having fun with it," she said in a press release.
"I've always loved using Pantene, so it's a dream come true to be the brand's newest ambassador. Not only because Pantene stands for strong, healthy hair but also because it encourages women to be their best selves. My style is constantly evolving and I love to take risks, so I'm always changing my hair style. I rely on Pantene to keep my hair strong and healthy so I can take on each day with confidence."
Watch Selena do her best Pantene hair flip below. You go, girl!