Jessica Alba Is About to Change What's in Your Make-Up Bag

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A photo posted by The Honest Company (@honest) on

Jessica Alba is taking her eco-friendly talents to the beauty industry (and we have to admit we're excited about it).

Now that her Honest Company is valued at $1 billion, the actress announced they're expanding the brand and launching Honest Beauty. "Something big is coming soon! And as Honest members, we want you to be one of the first to join our extended family: @Honest_Beauty," she captioned a campaign pic with her at the center of it in a white collar shirt, surrounded by a diverse group of models.

While there's no other info available about Honesty Beauty other than that just yet, they gave a sneak peek at what they're up to before the collection debuts this fall, sharing a pic of make-up paint colors. "Are you eager to become an #HonestBeauty? Take a first look at the development of our color collection."

A photo posted by Honest Beauty (@honest_beauty) on

We are 100 percent ready and here for this. Considering the way Jessica and Honesty Company co-founder Christopher Gavigan identified the need for eco-friendly baby products, capitalized on it, and revolutionized that industry, something tells us Honest Beauty is going to be a game changer.

Also, the fact that the campaign pic features women of various ethnicities is an indication they're creating an eco-friendly beauty collection for women of all colors. So, we're sending her a virtual high-five for that.

This is just the next step in Jessica's quest to take over the world. She recently hinted there's much more to come after Honest became a one-billion dollar company, saying, "One billion feels like a small number for the opportunity of what's possible. For me, as a person at home with my kids? It's crazy. It's awesome."

And totally inspiring.


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