These Smart Feminist Stickers Brilliantly Take Down Sexism in Advertising

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Sexism is rampant in our media, and many advertisements are guilty of turning women into nothing more than bodies to be objectified. It's frustrating to see ads that strip women of their humanity by turning them into sexualized objects or use photo editing to smooth out each and every so-called "imperfection" so a woman fits into a narrow body ideal. But what can you do if you're sick of seeing these ridiculously sexist ads? This feminist movement is using stickers to point out advertising that is bad for women, and the result will make you think twice about how we sell products.

Residents of New York City are having their advertising media evaluated by the feminist groups The National Women's Liberation and Redstockings, and the groups' protest is simple but brilliant. The group has placed stickers that state "This Oppresses Women" on ads that they deem hurt women by sexualizing them, or encouraging women to live up to an unrealistic beauty and body standard. The stickers, which were adapted from a 1969 protest sticker, are one simple way to get people thinking about the messages that they see in advertising.

#thisoppresseswomen #theageofbooty #ftrain #brooklyn

A photo posted by Ian Webster (@ianpaulweb) on

It's about time that we call for smarter advertising that is better to women. Let's hope that this campaign encourages advertising agencies (and all media) to really think about how we showcase women. Women are sick of this version of representation - it's time for something real to change.

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