Residents of New York City are having their advertising media evaluated by the feminist groups The National Women's Liberation and Redstockings, and the groups' protest is simple but brilliant. The group has placed stickers that state "This Oppresses Women" on ads that they deem hurt women by sexualizing them, or encouraging women to live up to an unrealistic beauty and body standard. The stickers, which were adapted from a 1969 protest sticker, are one simple way to get people thinking about the messages that they see in advertising.
It's about time that we call for smarter advertising that is better to women. Let's hope that this campaign encourages advertising agencies (and all media) to really think about how we showcase women. Women are sick of this version of representation - it's time for something real to change.
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