According to new reports, Eddie is smitten by his longtime pal Louise Johnston. All of this comes as a surprise, considering there are rumors that Ed has been going on dates with Selena Gomez. What's going on, eh?
"Louise and Ed have been friends for years but now they have become a lot closer. They are constantly in touch, even when he is on tour, but he is coming here soon for a gig in Dublin and they will be able to catch up then," a source told the Irish Mirror.
"Friends and family now know, so it is out there. Louise really cares about him and it's going very well."
"The fact Louise isn't a big star is helping things move along nicely. She is different to some of the girls he has been linked to," the insider added.
"She's known Ed since long before he was selling out stadiums and their friendship has built up over the years, so it's not as if Louise is a starry-eyed girl."
In case you forgot, Ed broke up with girlfriend Athina Andrelos in March, after she reportedly told him to keep distance from his pal Taylor Swift. Louise isn't the only girl Ed's been linked to since then, either. He was just spotted hanging out with Tay's BFF Selena while in Los Angeles. There's talk that they went on several dates together. Hmm, this could get interesting...
Check out a pic of Eddie's new, rumored boo, below. Keeper status?