Pinterest Ups Your Shopping Game With New Buyable Pins

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We seriously use Pinterest for everything: yummy recipes, DIY projects, decorating ideas and style inspo. And sometimes, you just see something that you HAVE to have, like, NOW - that metallic purse that would look killer with your #ootd or the bikini you've been eyeing for your BFF's pool party next Saturday.

Thanks to the smart AF folks at Pinterest, you can now purchase them instantly using the new click-to-buy feature on the Pinterest app. The program began rolling out last week, and over the next month, 30 million pins - from cute throw pillows to shoes - will become buyable.

Participating brands (so far) include Macy's, Neiman Marcus, Nordstrom, Michael's, Poler Outdoor Stuff and SOBU. In addition to filling your home feed and boards with blue buyable buttons, Pinterest also affirms that no one's going to hack your info (you can pay via credit card or Apple Pay).

"When building buyable Pins, we focused on making the technology easy and fun to use from a mobile device, but even more important was building security right into the feature," wrote Wendy Lu, an iOS engineer at Pinterest, on the company's blog.
Sweet! The team at Pinterest is also unrolling new ways to use the app, including a "Shop our Picks" tab, with seasonal categories like camping and beachwear - as if we needed another reason to spend hours scrolling through a sea of endless pictures! There's also a new price filter to sort through the available buyable pins because nobody needs a $75,000 toilet - want is a totally different story.

If you have an iPhone or iPad, you can start using the new technology right now. Android and desktop users, you'll have to wait a little longer, but developments are in the works. #MarshaMarshaMarsha
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