Before you dismiss us with a side-eye, please believe that this isn't our version of evil, underhanded Mean Girls-inspired beauty advice. Believe it or not, it's actually a Brazilian beauty technique called "velaterapia," otherwise referred to as "candle-cutting." According to Marie Claire, the process has been around since the 1960s. Stylists begin by twisting sections of the hair and then burning the split ends that stick out, before following up with a deep conditioning treatment. The process supposedly works by opening hair follicles, which promotes overall moisture retention, and is believed to be more effective than a routine trim.
In other words, it's out with the scissors and in with the sizzle.
Among those brave enough to endure the follicle-flaming procedure is Brazilian supermodel Alessandro Ambrosio, who shared a photo of herself in the midst of receiving the treatment.
Sheesh. Call us crazy, but we're having a hard time imagining ourselves voluntarily placing our treasured tresses into an open flame.