Lizzy Klein is a techie badass. Founder of her own company, LK (ad)Ventures, she's a digital entrepreneur, product strategist and start-up advisor. And we're always fans of smart ladies making strides in the tech industry. So what happens when you combine tech and marketing chops with a love for beauty?
You get SuperDuper, a free app that finds matches for nail polish manufactured by pricey cosmetics brands like Dior, Christian Louboutin, MAC, NARS, Tom Ford and YSL.
How it works: Plug in a brand and color that you love, and SuperDuper will spit out a "dupe," basically, what they claim is an exact match in color, created by a less-expensive brand, oftentimes available right at the drugstore.
It sounds like a genius idea, right?
We assumed there must be some supersmart algorithm churning out these "dupes," but that's actually not the case. The staff at SuperDuper tests each ones by swiping colors on their nails and observing the hues under different types of lighting. Testing nail polish sounds like a pretty fun gig, no?
Apparently, they're just getting started! Lizzy told SheKnows that she's on "a mission to create the most credible and trusted beauty platform (dupes are just the beginning!)."
For nail art enthusiasts, this money-saving app is a huge game changer. We can't wait to see what this tech dynamo comes up with next!