Latest Instagram Beauty Trend You Have to Try: #MultiMasking

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A little pre-flight skin care using @boscia masks! 😝

A photo posted by Crystal Liz (@crystallize) on

We see a lot of beauty trends on Instagram that are weird AF. But one of the latest, #multimasking, combines the transformative power of face masks with the face-painting beauty tutorials that have been all over YouTube and Instagram (I mean, you've seen clown contouring, right?).

This genius idea stems from the fact that most people have combination skin with oily, acne-prone regions, dry patches, sensitive areas, and often, a mix of all three. Basically you apply different masks with a variety of active ingredients to the parts of your face that need it most.

But there are so many types of masks out there - charcoal, clay, antioxidant-rich - that it can be daunting to figure out what goes where. Generally, you should follow these guidelines:
  • For your T-zone (that's your forehead, nose and chin), you typically want to seek out a mask with charcoal or salicylic acid to zap zits.
  • Cheeks, the part of your face most prone to sun damage, should be treated to a vitamin C or peptide mask to combat the effect of harsh rays.
  • Since the skin around your eyes is super sensitive, you'll want to use a light retinol product to thicken the skin and start combating against wrinkles (hey, it's never too early!).

Marie Claire put together this awesome face map to show you which active ingredient works best for each region of your face.

Ready to get #multimasking? Here's a list of our favorite products on the market. We also recommend scooping up Boscia's The Art of Multi-Masking kit, which contains four respectably sized masks at a reasonable price -$34 - along with a brush for fun, war paint-like application.

Charcoal Masks:
Clinique Pore Refining Solutions Charcoal Mask, $25
Origins Clear Improvement Active Charcoal Mask to Clear Pores, $18

Salicylic Acid Masks:
belif First Aid Transforming Peel Off Mask, $34
Neutrogena Clear Pore Cleanser/Mask, $7

Retinol Masks:
Shiseido Benefiance Pure Retinol Intensive Revitalizing Face Mask, $63

Vitamin C Masks:
Karuna Brightening+ Face Mask, $28
Korres Wild Rose + Vitamin C Advanced Brightening Sleeping Facial, $48


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