Converse Has Revealed the Brand's First New Sneaker Design in 98 Years

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Shopping for sneakers is never a struggle for me. Why? Because I've been wearing Converse's Chuck Taylor All Stars for years. At this point in my life I can walk into any shoe store that sells Chuck Taylors, pick out the color of my liking, and ask for my size - the whole experience takes maybe 10 minutes. I've rocked Chucks for years because they are completely classic - but apparently even the classics have room for improvement. Converse's classic sneakers are getting their first redesign in their 98 years as a company and you're going to want to hear what they're adding to these iconic shoes.

The new sneakers will be called Chuck Taylor All Stars II and while they will look similar to the traditional design of the original Chuck Taylors, they'll feature something that your feet will thank you for: Nike Lunarlon technology. The technology provides ultimate comfort for the user as it was designed to make the wearer feel like they are walking "as if on marshmallows" - you won't stress a long walk home from class when you're wearing these new sneakers.

Here's the promotional video that Converse posted on their Instagram page. As you can see, the design isn't all that different from the original - despite the futuristic concept art of the video, of course:

It's here. Are you ready for #ChuckII?

A video posted by @converse on

The new design launches July 28, and while I won't be tossing my beloved original Chucks any time soon, I may invest in a pair of these comfier sneaks when the soles of my older shoes finally wear down. After all, these sneakers are the same style, but far more substance - and don't our feet deserve that?
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