This Cosmetics Brand Won't Sweat Off
If you're an athlete, you don't even bother with makeup, right? What if you are a pro athlete performing in front of thousands (or even millions) of spectators and a TV crew? Or what if you're just playing a home game and bae is in the crowd? Girlfriend deserves a little foundation, no?
That's exactly what the founders of Sweat Cosmetics thought and put into action. Tanya Hemmings, a pro soccer player for the Chicago Red Stars, and Emily Hines, a CPA accountant who payed Div I college soccer, created a SPF 30 water-resistant makeup line for active women who need coverage and sun protection but know they're going to sweat.
The translucent mineral powder is water resistant up to 40 minutes, and the foundation is water resistant up to 80 minutes. In addition to being hypo-allergenic, it's oil-, silicon-, fragrance- and paraben-free and formulated with active, natural ingredients like vitamin E, milk thistle and rhodiola rosea.
If you're still skeptical, Sweat Cosmetics also has a dream team of pro athletes and entrepreneurs who saw a need for the product in the beauty market and are backing it: Public Relations Director Lindsay Tarpley is a soccer player with two Olympic gold medals, while CEO Courtney Jones used to play for the Boston Breakers. CFO Leslie Osbourne earned 62 international caps for the United States Women's National Team.
With an awesome product and a badass team of sporty ladies behind it, Sweat Cosmetics has #girlpower written all over it.