Yep, that's billion with a "b." Netflix isn't messing around when it comes to empowering its female audience. It recently shared that it's going to spend $5 billion on content, and a large focus of that investment will be shows focused on a female demographic. This should come as no surprise, especially with the success of shows like Orange Is the New Black and coming soon, Marvel's Jessica Jones. Jessica Jones stars Krysten Ritter (who is a fierce betch, BTW), and Doctor's Who's David Tennant (the absolute best Doctor, IMO).
Both of these shows cater to an adult female audience, which is great, but Netflix is dreaming big and looking to cater to all females. Netflix's spokesperson shares that the company's latest female-focused venture is targeted at tweens, a show called Project Mc².
See the official synopsis from Netflix:
"Project Mc², our new Netflix original show that premiered in more than 50+ countries, introduces four super smart and science-skilled girls as they are recruited to join a top-secret spy organization, 'Innovate'."
When asked how serious Netflix is taking this initiative to inspire their female audience, their spokesperson responded that this new wave of investment is to not only provided great content, but empower young girls to get more involved with STEM (Science-Technology-Engineering-Math), "In a world where science, engineering and math have become a part of our everyday school curriculum, Project Mc² comes at the right time to provide aspirational role models for today's tweens."
Netflix not only aims to make STEM the new "cool" with Project Mc², it wants the show to be fun and cater towards its tween audience. It also wants the show to be authentic, and Netflix even did market research in the field to make sure their portrayal of the craft (STEM) was (somewhat) realistic:
"Committed to an authentic and fun portrayal of science and math throughout the series, the creative team enlisted the help of an ex-CIA agent and biochemist to consult on the production. The goal was to seamlessly incorporate science and match so girls could see that it is a part of their everyday life, and is incorporated in all of their interests."
If you love The Wonder Years, you'll be pleased to see that Danica McKellar, aka Winnie Cooper, plays, "The Quail," leader of spy organization Innovate. If you're thinking this is a random casting, know that Danica is a real-life mathematician and a New York Times bestselling author of four tween-targeted math books. #FierceBetch
Check out the trailer for the show below and check out the first season on Netflix today.