If a shopping trip isn't complete without a new mascara or body lotion from Sephora, then your life is about to get a whole lot better. Your favorite place to check out the latest in beauty trends is officially getting its very own subscription service, and it sounds like a makeup lover's dream. According to reports, the beauty chain is launching a subscription box service that will send makeup samples and full-sized trials to your door - all for $10 a month. Absolutely ah-mazing.
If you haven't tried a beauty box before (like BirchBox, for example) this is generally how they work: for a set price per month, you will receive a box filled with plenty of makeup goodies. Typically you won't be able to choose exactly what is inside the box, but many subscription services will have you check off what kinds of products you're interested in as well as things like your skin type and any allergies. That way, you'll get a mini "surprise" each month that's catered to your needs. So far no word on whether Sephora will include a way to vary samples from person to person, but the company did state that Sephora's box will have a "theme" each month, like skincare.
A unique thing about Sephora's service? Every subscriber will have access to exclusive events at Sephora and can go to any store in order to learn how to use the samples that they receive in their box. The products that Sephora is adding to their collection is also a reason to sign up: in the very first box, subscribers will receive products from Marc Jacobs, Bumble and Bumble, Ole Hendriksen, and Glamglow, in addition to Sephora's own makeup brand. That's one heck of a collection for a $10 box.
Now here's the bad news: you may have to wait for the subscription service to come to your city. Boston, Columbus, and Cincinnati will be the first markets to have access to the service, which will launch in September. If everything goes well, Sephora will expand nationwide some time in the next year.
Get hyped, makeup lovers: you could be getting a surprise from Sephora every single month!