If you were a girl who preferred playing with trucks over Barbie dolls, then you'll definitely appreciate this bit of good news from Target. After receiving customer complaints about signage in their stores that indicate which products are for which gender, Target decided to make a major change. The company just declared that they will no longer include gender-based signage in their stores, so let's get a slow clap going for Target ASAP.
Here's what Target had to say about the issue:
As guests have pointed out, in some departments like toys, home or entertainment, suggesting products by gender is unnecessary. We heard you, and we agree. Right now, our teams are working across the store to identify areas where we can phase out gender-based signage to help strike a better balance.
Target's decision may sound like a small step, but it's actually a notable one towards breaking down gender barriers. In many ways, how we express gender is a social construct: we're told that girls play with things like kitchen sets and dolls, and that boys play with "tougher" toys like cars and action figures. In reality, kids just like playing with toys - and they shouldn't be wary of doing so simply because the toy type doesn't match up with these bizarre gender standards.
Target is making these changes to many sections around the store, but did state that they would keep gender signage in their clothing sections.
Let's hope that this change encourages boys to pick up a Barbie doll and girls to invest in their first set of Hot Wheels.