But these wearables don't track your steps like Fitbit. Instead, Kovert products' sole purpose is to encourage you to put down your mobile device. If something urgent happens, the wearables will provide you with a subtle alert - that way you aren't missing any type of emergency.
They're a hit so far - everything is waitlisted. Probably because unlike other wearables, these pieces are simple, fashionable and versatile for multiple outfits and activities.
What makes Kovert so unique is its aim to disconnect you from technology. The company relies heavily on research, employing neuroscientists, psychologists and philosophers who perform experimental research that inspire new products.
Fast Company recently covered one of Kovert's latest experiments, where the company took 35 CEOs on a paid trip to Morocco. Also on the trip were five undercover neuroscientists, sent to study the behavior of the leaders during their digital detox.
After having a normal evening with their cell phones, the guests were asked to leave their mobile devices and travel to a secluded area to begin their digital detox. Think of it as a yoga retreat - but without handstands and lots of people in Lululemon.
While on the four-day retreat, the scientists found that guests had restored posture, more meaningful conversations, better sleep and even had an improved perspective on life. Because of this research, you can probably agree that a digital detox can definitely improve your lifestyle for the better; however, I'm going to need more than a retreat in Morocco to convince me that a digital detox lifestyle is one I need to implement. It's not surprising that the CEOs had those results - they had a paid vacation to Morocco! I had similar feelings when I went to Coachella last year for the same reason. #DifferentDesertSameVibes
That said, I still think that Kovert is taking a step in a positive direction in terms of how adults - and more importantly, children - use technology. There have been several debates on how children use technology - like how video games are warping their minds. IMO, the real problem lies within how much technology children are permitted to use and how they use it. Not being a parent myself, I understand the accessibility of technology puts limits on how much parents can monitor how their children use it, but that doesn't mean parents should throw barriers out the window all together.
Kovert's mission may be a little too hippy-dippy for some, but the baseline of their goal is something I can get on board with. An increase of technology usage in society is inevitable, but if we proactively look to live a healthy physical and emotional lifestyle, we can avoid the reliance on mindless distraction through our mobile devices.
Not sure where to start? Follow Kovert's lifestyle newsletter, Tribe. Tribe is filled with weekly tips and tricks to a digital-free lifestyle, allowing you to focus on you – and not the random person on Snapchat who sends you dog selfies every five minutes.
What are your thoughts on Kovert's mission to wean society off of technology? We know what the Jenners think ...