Yahoo's New App Takes on Snapchat

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Yahoo released a new messaging app last month in select areas of the world called Livetext, and TechCrunch reported this week that it's now available across the globe. The app takes a new approach to texting, providing a live video of the person you're texting with - but with no sound. Yahoo's new take on texting is geared to provide a more raw, connected messaging experience, allowing you to see the surroundings and current state of the person you're messaging with.

TBH, this concept is odd to me. I can't think of an instance when I would prefer to live chat with some with no audio, watching each other as we text emojis back and forth. My take is if I want to see someone, I'm just going to FaceTime with her. I can see the appeal, though, if you're at a concert or somewhere that it's too loud to talk, and you want to show the person you're chatting with what the atmosphere is like. I'm sure there are other use cases, but my initial reaction is a little underwhelming.
Other apps like Snapchat have their niche, with messaging that provides a "story." If I want to recap my week of vacation to friends with photos, I simply create a photo story through Snapchat. It's less time consuming than uploading an album to Facebook (and more personal, IMO.) Plus, Snapchat is more permissible in allowing me to select who I want to see my story. GroupMe is another app that has a solid focus, providing unlimited messaging groups with friends and family. Now available all across the globe, I'm curious to see what market Livetext will capture.

What do you think - will you give Livetext a try? The app is available for both iOS and Android users, and you can learn more about the app in the video from TechCrunch below.

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