Once upon a time, the worlds of fashion and tech were completely separate (because the Anna Wintours didn't want to be seen talking to computer geeks - how things have changed for the better), but the rise of "fashion tech" brands like Birchbox and Rent the Runway in the past decade - and social media's increasing effect on retail sales - have established both industries as trendsetters.
Tech companies are now riding that wave to the top, tapping fashion It girls to make their brands resonate with a hip, trailblazing crowd (aka us, #squadgoals). Most recently, Samsung dropped a Fall 2015 lookbook for its Galaxy S5 Edge+ starring Bella Hadid and Xiao Wen Ju in a series of high-fashion, editorial poses with Samsung's newest phones and wearables dropped in. Think full-body shots of Bella #WERKING while she happens to be holding a smartphone. It almost feels like the point of this shoot is to try and establish Samsung as the Vogue of technology. You can see the whole lookbook here.
"It was fascinating to bring the breakthrough technology to life by expressing such a range of compelling emotions that everyone can relate to," reads Bella's statement in the front of the lookbook.
Another tech company cashing in on fashion icons is Dell, who recently featured fashion designer and artist Isabella Rose Taylor in a back-to-school campaign for its laptop-tablet hybrid. Watch the YouTube video here:
With the lines between these two innovative industries continually blurring, we can't wait to see what's coming next. 3D-printed ready-to-wear? The couture version already happened. Virtual reality runway shows!? Crazy AF.