A year ago, TechCrunch reported on Mink, a company founded by fierce female Grace Choi - who was only 30 years old at the time. The Mink 3D Printer is a product Grace produced to allow young girls, aged 13-21, to create their own makeup in the comfort and convenience of their home or dorm room.
In the printer's initial reveal in 2014 it printed makeup in solid-powder form, derived from a color of your choice from the web.
The product - and Grace - gained huge coverage, being dubbed the next big thing in makeup and tech. Grace was given a slew of awards and solidified herself as a force to be reckoned with, giving us another badass female entrepreneur to look up to.
So, where is Grace's product now? When watching the video (provided above) I was impressed with Grace's product, but unsure of how well it would do in the market. In the video, Grace describes makeup companies as the enemy, saying they, "control the industry." She quotes, "The makeup industry makes a whole lot of money on a whole lot of bullshit." #WhoaFelicia
Personally, I admire some makeup companies. Chanel, for one, has marketed the brand into the Dutchess Kate of makeup, and I love it - even if I can't afford to purchase the products on a regular basis. There's just something about those looped C's that makes a woman feel #fine #fierce and #beautiful.
I do, however, agree with Grace's initiative to empower young girls to be the creator of their own brand, building their own #fine #fierce and #beautiful.
In the video from TechCrunch in 2014, Grace shows the creation process as grabbing a color from a YouTube video, pasting it into Photoshop, then printing it through the 3D printer to produce the makeup. The makeup prints in a solid powder form, which can be used as eyeshadow, blush, or mixed to make lipstick or other types of makeup.
While it demoed a simple concept, the process still felt like it needed a smoother workflow to production. Fast-forward to 2015, and Mink has now released a limited edition Mink x Makers 3D Printer, complete with a simple, easy-to-use app that lets you snap the color you want and print makeup directly from the 3D printer.
You can check out the enhanced workflow on Mink's website. The Mink x Makers 3D Printer is currently available for pre-order, retailing for $275.00, around the same price Grace stated she'd sell for over a year ago ($300.) The accessories to diversify your makeup production range from $10-$35.
This all sounds fun and very Pinterest, but I wonder how many young girls are going to want to spend $275 on a printer for their bedroom to produce makeup. Christmas present, anyone?
Drop the hint to Santa to pre-order your own beauty machine, and look for it to ship mid-September. Hurry, they only have 250 available!