It's time! pic.twitter.com/CxhUvSLUYe— Taylor Swift (@taylorswift13) August 31, 2015
THANK YOU GUYS WE ARE FREAKING OUT pic.twitter.com/lJnW3sS9Z3— Taylor Swift (@taylorswift13) August 31, 2015
According to TechCrunch, Instagram has over 300 million users, way more than Twitter. In an effort to combine the fun of SnapChat and sharing capability of Instagram, Twitter's new tool could revive the platform.
This isn't Twitter's first attempt at driving more users this year; Twitter released native video capture to their platform and also had a slew of celebs use their Periscope integration. This new feature—or standalone app—is an effort that is targeted more to a younger demographic than their previous efforts. Watch out, SnapChat.
For now, the metadata behind this is cryptic enough to where it can't be pinpointed if this is a new app or not, but hopefully Twitter will release the new features to all of us peasants soon with the dirty details.