The Kardashian/Jenner crew surprised fans with an announcement that they had all (except Kourtney Kardashian) launched their very own apps and websites.
Each app/website reflects the unique personality of the owner and as Kylie Jenner explained, while they have some similarities in that they will be a way for the girls to deliver exclusive content to their fans, they're all distinctly different.
"Kim's is like very cookie-cutter, clean...hers is like super well-done," she told Entertainment Tonight at New York Fashion Week. "Khloe's is so fun and she tells you what it is and she's so relatable. Kendall's is more documentary style because she's always on the go, so it's more behind-the-scenes of the model life."
Count us in...for all of them!
According to TMZ, there were a lot of people saying exactly that, with 891,340 website subscriptions within the first 24 hours. And while it's obviously not a competition - if it WERE one, Kylie is the clear winner.
Of the 891,340 sign-ups, 75% of those were for Kylie's site. Then, 11% for Khloe, 9% for Kim and 6% for Kendall. Kylie's app was also number one in the app store for a few days until it was dethroned by the game 'Pop the Lock' on Wednesday.
It's interesting the way things shook out on the website subscriptions, because Kim Kardashian is still the leader of the pack when it comes to Instagram followers - and Kendall Jenner is still leading for the most liked photo ever.
Basically, they've all broken the internet in their own way and each one holds some sort of epic record somewhere, so in their own way - everybody wins.
Oh, and in case you're wondering where Kourtney Kardashian's app/website ranks - we don't know yet, because she won't be releasing it for another month or so.