The Insta-show: Fashion's Next Big Thing in Tech

Share
Tweet
Pin It
Share
Tweet
Pin It
The collision of fashion and technology is undeniable. Designers are creating Fitbits, Apple watches and iPhone cases while tech companies continue to make the process of e-commerce more accessible and easier to navigate. Instagram has, in many cases, become the visual platform for some of the most relevant fashion brands and people. Even former Lucky editor-in-chief Eva Chen jumped ship and went to Instagram as head of fashion partnerships! The arguably most visual social medium continues to change the way fashion is presented and seen.

An alternate view of LOOKS 21, 22 and 23 @mishanonoo_show #instashow #nyfw #daytoplay

A photo posted by MISHA NONOO (@mishanonoo) on

Misha Nonoo, a Council of Fashion Designers of America finalist whose label started only four years ago, is the pioneer of the fashion world's latest tech trend: the Insta-show. First, she photographed all of her looks like a regular editorial shoot. Next, each photo was manipulated into separate puzzle pieces that were then uploaded horizontally to Instagram, creating an entire collection to be looked at as you scroll down on your phone.

The designer told Fast Company: "It's so strange to me that [fashion] touches everyone, yet we have these location-specific events that touch just a rarefied few. I love the inclusiveness of Instagram." Misha is the first to put on an entire show via Instagram, but we can bet she won't be the last.

MORE CELEB SCOOPS

Show Comments
Join Our Newsletter
Stay fetch. Sign up for The Cray, our daily roundup of all things buzzworthy. From Kylie Jenner's trendsetting style (btw, puberty goals AF) to life-changing tech news (tweeting an emoji to order a pizza #YES), The Cray is all you need to impress the squad.
Privacy Terms