There's a time and a place for a selfie stick, and that time and place is NOT at breakfast.
Cinnamon Toast Crunch has introduced a selfie spoon - a selfie stick with a spoon on the other end - so you can take photos of yourself eating cereal, reports CNET. To which we say, WTF?!
We don't know about you, but morning isn't our fave time to snap selfies with bedhead and sleepy eyes, but that could be just us.
The folks at Cinnamon Toast Crunch beg to differ.
"If you don't post it on social media, did it really happen?" the voice on the ad says. "Gone are the days of eating a delicious breakfast, and all your friends not knowing about it."
Does this ever happen to you? Probably not. It doesn't happen to us, either.
Do you really care about what kind of cereal your friends ate for breakfast? That just seems like TMI.
This whole thing is ridic, right? Watch the full video here:
We can't really tell if Cinnamon Toast Crunch is trolling us HARD or not, but the selfie spoon is free if you pay for shipping and handing. So if you think it's hilarious and have to have it, well, you can! Just please keep the breakfast selfies on Instagram to a minimum, for all our sakes.