H&M's First Model in Hijab Appears in Latest Campaign Video

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Not the most glamorous background but hey ✌🏽️ #CarSelfies

A photo posted by Mariah Idrissi (@mariahidrissi) on

H&M is celebrating both diversity and eco-consciousness in its latest ad campaign, featuring a hijabi (a woman who wears a hijab), a transgender model, an amputee, plus-size models and Sikh men.

The campaign is part of Close the Loop, an environmentally friendly movement to get H&M shoppers to donate their clothes to H&M to reuse and recycle.

The gorgeous, 23-year-old hijab-wearing Muslim woman, Mariah Idrissi, is getting tons of attention in the media, reports Cosmopolitan.

"I honestly have no idea why," Mariah told Fusion. "It might be because hijab fashion has boomed in the last few years and to finally see a hijabi [a woman who wears a hijab] in mainstream fashion is a big achievement."

This isn't the first time we've seen global fashion brands paying attention to hijiab-wearing women. Earlier this year, Uniqlo collaborated with Muslim fashion designer and blogger Hana Tajima to make a collection of modest clothing, including hijab headscarves.

"It always feels like women who wear hijab are ignored when it comes to fashion," Mariah said to Fusion. "Our style, in a way, hasn't really mattered, so it's amazing that a brand that is big has recognized the way we wear hijab."

We love that Mariah's making huge strides for hijab-wearing women in fashion. Plus her Instagram is so fabulous, we can't help but want to be BFFs with her. You go, gurl!


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