Target's collabs have had some seriously mob-inducing effects in the past - think back to the very unladylike Lilly Pulitzer store clearouts. Quietly, Adam Lippes's collection for Target hit shelves on Sunday, September 27 as we had previously told you. And while we know it is chock full of buffalo plaid, it doesn't really tell us much about the guy.
Instead of us saying LMGTFY, here's the quick and dirty on Adam.
Adam has had his own self-titled ready-to-wear line since 2004, and it's delightfully streamlined and feminine, while still remaining practical via approachable silhouettes ("wearable with a dose of flair" is how Racked describes his clothes). Many of his pieces show he has a penchant for playing with proportion, which comes through in his Target collection in the form of an oversized buffalo plaid check.
His fashion pedigree comes from his former role as the global creative director of Oscar de la Renta, so bae knows what he's doing! Much of his be-plaided collection for Target was inspired by his home in the Berkshires of Massachusetts.
"Plaid is a very storied pattern," Adam says in Target's corporate video. "One that's been around for a long time, one that we, as Americans, kind of have taken ownership of."
If you haven't checked out the collection yet, it's worth taking a look at the fall-ready backpacks, coats and even school supplies decked out with buffalo plaid squares. Love!