If your Halloween plans didn't include Chipotle, you might want to rethink that decision.
The restaurant has just announced their $3 Halloween "Boorito," which we were totally hoping was a new menu item. We even had a brief mind-wandering moment where we had already dreamed up exactly what the "Boorito" should have in it. Unfortunately, it isn't a new menu item, but it's still something pretty cool. Essentially, any burrito can be a "Boorito" if you show up at Chipotle on Halloween after 5 p.m. wearing a costume with something 'unnecessary' added to it.
Examples include a skeleton costume with a scuba mask, a fairy with a beard, a Superman with bull horns, a T-rex with a captain's hat - the possibilities are pretty much endless. So, let your imagination run wild, throw on your extra accessory and get your "Boorito" on, girl!
If you're wondering where they got the seemingly random idea of giving you a discount for adding something unnecessary to a Halloween costume, it's a creative way of reinforcing their philosophy that food doesn't need unnecessary additives in it to taste good.
Oh, and it's also a fundraiser, which makes it extra awesome. Up to $1,000,000 (that's a LOT of $3 "Booritos") of the proceeds will be donated to The Chipotle Cultivate Foundation, which 'is dedicated to providing resources and promoting good stewardship for farmers; promoting better livestock husbandry; encouraging regenerative agriculture practices; and fostering food literacy, cooking education, and nutritious eating.'
Getting your Chipotle on at a steep discount AND doing good while you're doing it? Sound like a win-win to us!