We haven't figured out the reason why, but suddenly Kylie is very smitten with the iconic sportswear brand.
Recently, she was spotted in this bold coordinating shorts and shirt combo covered in cheeky, sporty things like tennis rackets:
The set is a recent release from the Adidas x Mary Katrantzou collab that's currently selling on Mary's site for $437, so if you have a ton of money burning a hole in your pocket, you can dress like Kylie!
All joking aside, the ability Kylie has to move merchandise is mind-boggling. In August, Kylie wore a $1,475 sold-out buffalo plaid shirtdress by NYC's indie designer line Houghton.
As fans clamored to buy knock-off versions of the dress, Houghton's designer Katharine Polk re-released the style in a more affordable $450 version. It sold out in a week, Cosmopolitan reports, becoming the brand's best PR placement in its three and a half years of selling apparel.
Scroll down the reality star's Instagram and you'll recognize a theme, like this all-Adidas tracksuit.
And this one...
The moral of this story? If you want someone to buy something, ask Kylie to wear it.