ModCloth is Dropping Its Plus-Size Section - But It's Not What You Think
E-boutique ModCloth may be best known for it's fun, feminine pieces with a retro, vintage feel, but the company is way ahead of its time when it comes to having some pretty amazing, "why-didn't-we-think-of-that" ideas, like a pop-up fit shop and killer body-positive ad campaigns. Recently, the retailer announced another concept that we're totally loving: ModCloth is doing away with its plus-size section - but it's not what you think!
ModCloth isn't going to stop selling plus-sizes at all - instead, it's dropping plus size section, and will integrate its styles that come in plus sizes with the rest of the clothes on the site. Each tab for different clothing items on the site will feature an "extended sizes" category, as opposed to referring to the clothes as "plus-size."
The retailer explained the decision in a press release, in which founder Susan Gregg Koger said, "I think there is still an outdated notion in the [fashion] industry that 'plus' should be separate because it's less aspirational, or because that consumer is less fashion-forward or less willing to spend on herself," Susan said. "But what we're hearing and seeing from our community is that it is simply not true."
While ModCloth currently does not offer all clothes sold on the site in extended sizes, every item in ModCloth's own line, which debuted this past spring, offers a range of sizes for every body type from a size XS to 4X - a pretty major move considering the huge lack of options for curvy women when it comes to shopping.
After all, why should the distinction between "regular" and "plus" size even exist? Shouldn't friends, regardless of their clothing size, be able to shop together? We think ModCloth put it best: "Ultimately, we could all agree that shopping categories should be defined by types of clothing, not types of bodies."