What is it? It's a way that men are showing their support for the one in five children globally who experience violence. So, having only one nail painted out of five is symbolic. It's also something that makes a statement because you don't often see men sporting colored nail polish - and because sadly, according to the Polished Man website, 90% of all sexual violence against children is perpetrated by men.
The campaign was born when the YGAP CEO Elliot Costello was visiting Cambiodia and met a young girl named Thea, whose story really struck a chord in him. "Whilst there, Elliot met a young girl named Thea," the site explains. "Her tragic, yet hopeful story would be the start of a global movement."
And it looks like it's been pretty effective in raising awareness. There are already over 3,000 #PolishedMan posts on Instagram, posted by polished men all over the world:
I am i polished Man. I decided to paint my nail in support with the #PolishedMan campaign to raise awareness for 1 in 5 children who experience physical or sexual violence. Hemos decidido colaborar con la iniciativa #PolishedMan para apoyar la campaña contra el maltrato infantil. Sabias que 1 de cada 5 niños sufrirá alguna clase de maltrato?? De ahí el pintarme solo una uña de la mano. Qué tal si @daquidivino y @cguerrerovillegas os animáis a hacerlo?? #nails
One nail. This helps for awareness of girls and young ladies who are taken advantage of physically. Due to the majority of men being the leading cause to this, it's only right, that those who won't stand for this(the men atleast) should share this, and make it clear what side they are on. #polishedman #standup #share