Praise Be to the Makeup Goddesses: Birchbox Releases Its Own Makeup Line

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Everyone prepare yourselves, because Birchbox, one of the best beauty sample subscriptions out there, is creating its own makeup line. That's right; the queens of finding you the best products around now have products of their own. Oh, and it's being released TODAY.

You can freak out now.
Up until now, Birchbox has always been our go-to for trying out new cosmetics. If we fell in love, we could use our points toward buying the product in its online store or at its brick-and-mortar store in New York City. But the game has changed. Under the name LOC (Love of Color), the company that sends our beloved monthly box will release a variety of lipsticks and eye shadows to suit our makeup needs. They have also teamed up with Tati Westbrook, better known as beauty vlogger GlamLifeGuru to develop vibrant shades and expert formulas.
Katia Beauchamp, Birchbox's co-founder and CEO told Fast Company the new products should be expected each season, and yes, you will get a sample in your monthly box. Katia added that each product will be in line with seasonal trends, and the amount of product you receive will be enough to last for that season. Lipsticks are set to cost $8, with eye shadows at about $10, and the total collection to be sold for $46. So affordable!

"We believe in not feeling like you are wasting products," Katia said. "With colors, things do change, and the nice thing about these products is that you can use them up and be done with them. We had the opportunity to simplify this process, which is what a lot of consumers are looking for."
And there is more in store for 2016, as Birchbox plans to release other in-house products soon. But fear not; Birchbox is still completely devoted to getting you your monthly beauty fix, now with even more products to sample.

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