Remember when Facebook's app sucked? Like, really sucked? It would bug out all the time, take forever to load, and you could barely use any of its features. Facebook has improved its app immensely in the past couple of years, on a tear with new features to enhance its platform and user experience. The latest is a new "Shopping" section of the platform, reported by WWD.com. Underneath the "More" tab there will be a Shopping option, where users can view products to purchase based on their interests and liked pages on the platform.
Users will be able to purchase items without even having to leave Facebook, providing a single-platform experience for social networking, news, and now shopping. The appeal is an obvious one for retailers, taking out the massive project of investing in and building an app when they can just pay Facebook to do the dirty work, plus put their products in front of their ideal audience.
As a user, I'm excited - and also terrified - to test this feature. Why am I terrified? My bank account already suffers from Nasty Gal's weekly #FirstLook Collection emails, and if I start seeing ads of gorgeous blue velvet crops on Facebook I'm even more likely to spend money.
So what sparked this genius (and cruel) idea? The latest report from Forrester (which is basically the September issue of Vogue for tech) reported that "mobile commerce is expected to grow at a double-digit compound annual rate between 2015 and 2020 to as much as $252 billion." More people are bound to purchase on their phones than any other device, and they'll purchase even faster if their experience is great - giving Facebook a perfect opportunity to propose their platform as the foundation for businesses' mobile sales strategy. Facebook is starting with a small beta group to test this feature.
Facebook announced shortly before this that it plans to add "Reactions" to its platform as well, allowing people to react to posts with images/icons/emojis that demonstrate "haha," "wow," "love," "angry," "sad" or "yay."
This is almost too much for me - I either like a post, or I don't. I rarely ever use the "feeling" feature when I post an update. That may not be fair, though, because almost all of my updates are sarcastic, and there isn't an option for, "sarcastic resting bitch face" yet.
Would you shop on Facebook, or do you prefer the old school way? Tweet me your thoughts @lizprugh.