How to Become a Successful Beauty Vlogger

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Beauty vlogger Jkissa of the JkissaMakeup YouTube channel didn't always have legions of fans - in fact, Jkissa says she was the victim of bullying while she was growing up, and wasn't confident about her physical appearance until she discovered makeup when she was 15. Now, Jkissa has "made it her mission to help other girls find their beauty from the outside–in through makeup," according to her YouTube bio. Today, she has over 67K subscribers to her YouTube channel, and contributes regularly to Michelle Phan's ICON network.

We got the chance to chat with Jkissa about how she turned her love of beauty into a successful brand. Her tips might inspire you to finally turn on your webcam and make your vlogging dreams a reality!

CAMBIO: When did you realize you loved beauty?
JKISSA: I started getting interested in makeup around 13 years old. I was fascinated with the little glittery makeup sets at Claire's. It wasn't until I was 15 that I started watching makeup tutorials. I was severely bullied and never felt beautiful, and I would watch tutorials when I got home to escape from reality. Makeup was that escape and to this day it still is. Being a beauty blogger was something that didn't cross my mind until after I finished makeup school. I was not loving going on set for films and being told what makeup to do. I wanted to be able to decide what makeup to do for that day. My boyfriend who's a director suggested I do tutorials and he said he would help me. And well, it's all been over from there!

Awesome! So what were the first steps you took to become a beauty vlogger?
I had always loved watching tutorials, so I knew the general idea of items I needed. We figured out what my background would be, how my "brand" would be portrayed and why I do makeup. I looked up to (and still do to this day) AMAZING artists like Michelle Phan (Duh! She's the queen.), Kandee Johnson, Pixiwoo and other people who weren't beauty bloggers, like Mathu Andersen (RuPaul's makeup artist), Kat Von D and Keith Haring (forever my favorite artist to walk this earth).

How did you continue growing your followers once the ball was rolling?
Oooooo this is a tough one! I just kept going and doing my thing. There were times where it was discouraging to see your numbers grow slowly, but I have to remind myself that even though my numbers are small, I cherish each person that clicked subscribe and want them to feel like they have a friend in me. That's why I dislike using the term "fan," it puts people in a hierarchy which I don't like. Using that word puts them at a distance. I want my friends to be close to me and to feel like they can come to me if they are being bullied in school, or they just had a bad day.

What do your followers like to watch?
My friends really respond well to two things! Bright makeup and more personal things I have went through or maybe are going through. They are a constant uplifting support team and so I'm fine with sharing my feelings with them even if it's hard for me to share at that time. But! They also love my shoes of the day on Snapchat and Instagram.

Last question: What advice would you offer to someone who wants to be a beauty vlogger?
My advice would be to just go for it. So many people worry about failing but you will never know if you don't try. I would also say to do the makeup YOU want to do, not what you think others want to see. If you are doing what you love then that will truly come through the lens. I'm glad to be at the point where I realized that and have never turned my back since.



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