This Is What It Was Like Attending Beautycon for the First Time

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Up until today, I was a Beautycon virgin. I've always heard of the big festival style event where YouTube beauty vloggers, makeup artists, and cosmetic brands come together to share their love for eyeliners, lashes, dry shampoo and how to break into the competitive world of YouTube videos.

I wasn't sure what to expect from one of beauty's most anticipated events, but had nothing but high hopes for the big day. I arrived at the large Pier 36 venue bright eyed and well rested. Today is the day, I experience something I've heard so much about from other beauty obsessed girls like myself. Would it live up to the hype?

As I took my first dive into the Beautycon doors, I was completely overwhelmed by the energy in the room. Girls were hustling around, shopping, fangirling, and taking in the sights. Trust me, there was lots to be seen.


I attended two panels during the day. The first one entitled, #GirlProbs, where panelists like Niki & Gabi, Teala Dunn and Fleur De Force answered a slew of questions about bullying and dealing with haters. I was totally feeling #unstoppable after that one. I also made my way to the Uniquely You panel where show stopper Frankie Grande talked about the importance of staying true to yourself.


Beautycon wouldn't be Beautycon without some free swag to take home. I made my rounds through all the vendors and took home some pretty sweet products. I'm already obsessed with everything I took home from Carol's Daughter. #HairOnFleek


Besides all the amazing free samples I got, I did some major shopping. Ardell, was having the sickest sale, eight pairs of lashes for only $20.00. WTF!?

YouTube Stars

When I wasn't spending all my cash, I was literally bumping into some of my all time favorite beauty vloggers. I talked to the beautiful twins of Glamtwins334, Meghan Rienks and so many others. Everyone was super sweet in person.

Wherever I walked, I was inspired by something, whether it was a sick hairstyle, a new way to line your lips, discovering a new product, or hearing advice on how to ignore negative people. The energy of the room from the other attendees was contagious. There was no way I was leaving there without taking knowledge with me.


A video posted by JoJo (@iamjojo) on

Not only did I experience a day filled with all things beauty, but I also got to jam out to some pretty cool artists. Some of the musical guests included, emerging artists like Jovanie and Poppy, and popstar Jojo, whom I love.

Star Treatment

I must say it feels pretty great being an experienced Beautycon attendee. I'd do it over and over again. From walking the pink carpet to chatting it with my bffs in my head, Missy Lynn, Beautycon certainly lived up to its name.
What It's Like to Attend BeautyCon NYC


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